AI chats have become a marketing channel.
What is AI Search Optimisation?
"AISO is like SEO for chats with AI. Instead of googling, people find and assess new products by chatting with Claude, ChatGPT, Gemini, and others."
Why is AI Search Optimisation important?
Zero-click surges
Over 60% of Google searches now end without a click to your website. This used to be 25% five years ago.
AI chat visitors are worth 4.4x more
When someone finds your business through an LLM chat, they are much more likely to buy your product.
AI traffic is exploding
Clicks from within AI chats grew 527% between January and May 2025 alone.
Read the full breakdown
What are key drivers for organic AI traffic?
robots.txt file
Allow AI crawlers to access your content by configuring your robot.txt file.
Download template →FAQ
People use AI chats to answer questions. If your website contains the answer, you get the traffic.
AI-info page
This webpage on your website is specifically tailored to AI and helps them understand your company and products.
First things first: create an AI-info page
How to create an AI info page?
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Create a dedicated page at a clear URL
Set up a page at a clear URL:
/ai-infoor/llm.txton your website. -
Add a meta-statement
Explaining the page contains verified information for AI assistants.
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Include core facts
Company name, founding date, location, what you do, and who it's for.
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List your key features and differentiators
In bullet points or a simple table.
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Add trust signals
Customer count, review scores, certifications, and named clients.
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Include current pricing
With specific numbers, not just "contact us for a quote."
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Add a "Last Updated" date
And commit to reviewing the page monthly.
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Verify crawler access
By checking your robots.txt allows GPTBot, ClaudeBot, and PerplexityBot.
Skip prompting ChatGPT
Use our custom prompting pipeline and AI Search Optimisation
Which companies have AI info pages?
Join a new class of companies.
What do others say about searchoptimisation.ai?
"I strongly believe that 2026 is going to be a complete game-changer. It is super exciting that I can drive inbound leads with AI Search Optimisation."
GreetIncs.com · AI info page