Our Story
AI Search Optimisation exists because search is fundamentally changing—and most businesses aren't ready.
When people ask AI assistants about products, services, or solutions, those answers increasingly come from conversations, not clicks. This shift from "search and browse" to "ask and receive" represents one of the biggest changes to digital discovery since Google itself.
We built this project to help you navigate that change.
Our Approach
Everything you see here—the research, the tools, much of this website—was built with AI, not just about AI. We practice what we preach. Our approach rests on three principles:
1. Automate the repetitive.
Content workflows, data collection, and routine updates run through automated pipelines. Humans focus on strategy and quality.
2. Orchestrate, don't operate.
We connect specialized tools—for research, content, deployment, and monitoring—rather than doing everything manually. The skill is in the architecture.
3. Ship fast, iterate faster.
Modern frameworks and continuous deployment mean ideas go live in hours, not weeks. We learn from real usage, not endless planning.
This isn't about replacing human judgment. It's about amplifying it—using AI to handle volume while humans ensure value.
Our Promise
The techniques we use are accessible to any business willing to experiment. You don't need a development team or a massive budget. You need curiosity, a willingness to learn new tools, and the discipline to maintain what you build.
AI search optimisation isn't a gimmick or a passing trend. It's the next layer of digital presence—and the early movers will have a significant advantage.
We're here to help you become one of them.
Who's Behind AISO
I'm Arne Steemers — freelance Go-To-Market Engineer and Marketeer.
I started building AISO in late 2025 after noticing something striking: one of my clients was getting more organic signups from ChatGPT than from Google. That moment made it clear—the rules of discovery are being rewritten.
I split my time between Eindhoven, Netherlands and Vienna, Austria, where I live at The Residency Vienna — a house for founders and hackers building things that matter.
Have an idea worth sharing? I'd love to hear it.
Share your idea
Talk to us about optimising your content for AI Search.